According to a survey among China's lower-tier city consumers in July 2021, around 85 percent of respondents said they would prefer to use e-commerce platforms for shopping in the future. In comparison, half of the surveyed lower-tier city residents said they would choose Pinduoduo as a consumption channel in the future.
Most preferred future shopping channels for consumers resided in lower-tier cities in China as of July 2021
among responents from China's tier-3, tier-4, and tier-5 cities
Method of interview
Online survey
Supplementary notes
Question: Which consumption channel would you prefer in the future? (Multiple Choice)
The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.
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Accenture. (April 11, 2022). Most preferred future shopping channels for consumers resided in lower-tier cities in China as of July 2021 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1316098/china-future-buying-channels-for-lower-tier-city-consumers/
Accenture. "Most preferred future shopping channels for consumers resided in lower-tier cities in China as of July 2021." Chart. April 11, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1316098/china-future-buying-channels-for-lower-tier-city-consumers/
Accenture. (2022). Most preferred future shopping channels for consumers resided in lower-tier cities in China as of July 2021. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1316098/china-future-buying-channels-for-lower-tier-city-consumers/
Accenture. "Most Preferred Future Shopping Channels for Consumers Resided in Lower-tier Cities in China as of July 2021." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1316098/china-future-buying-channels-for-lower-tier-city-consumers/
Accenture, Most preferred future shopping channels for consumers resided in lower-tier cities in China as of July 2021 Statista, https://www.statista.com/statistics/1316098/china-future-buying-channels-for-lower-tier-city-consumers/ (last visited December 19, 2024)
Most preferred future shopping channels for consumers resided in lower-tier cities in China as of July 2021 [Graph], Accenture, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1316098/china-future-buying-channels-for-lower-tier-city-consumers/
