According to a survey among Chinese consumers in July 2021, respectively 57 and 62 percent of respondents from China's higher- and lower-tier cities said that they use e-commerce platforms to acquire product information before purchasing. In comparison, around 46 percent of the surveyed lower-tier city consumers said they use apps such as Xiaohongshu for getting product information, and only 32 percent of the bigger city respondents did the same.
Main channels for acquiring product information among consumers in China as of July 2021, by city tier
Question: When you have a clear purchase in mind, what methods do you use to access product/service information? (Multiple choice)
The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.
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Accenture. (April 11, 2022). Main channels for acquiring product information among consumers in China as of July 2021, by city tier [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1316091/china-major-channels-for-acquiring-product-information-by-city-tier/
Accenture. "Main channels for acquiring product information among consumers in China as of July 2021, by city tier." Chart. April 11, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1316091/china-major-channels-for-acquiring-product-information-by-city-tier/
Accenture. (2022). Main channels for acquiring product information among consumers in China as of July 2021, by city tier. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1316091/china-major-channels-for-acquiring-product-information-by-city-tier/
Accenture. "Main Channels for Acquiring Product Information among Consumers in China as of July 2021, by City Tier." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1316091/china-major-channels-for-acquiring-product-information-by-city-tier/
Accenture, Main channels for acquiring product information among consumers in China as of July 2021, by city tier Statista, https://www.statista.com/statistics/1316091/china-major-channels-for-acquiring-product-information-by-city-tier/ (last visited January 08, 2025)
Main channels for acquiring product information among consumers in China as of July 2021, by city tier [Graph], Accenture, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1316091/china-major-channels-for-acquiring-product-information-by-city-tier/
