According to a survey among Chinese lower-tier consumers in July 2021, an overwhelming 71 percent of respondents said they preferred to experience the products on their own while choosing what to buy. In comparison, eight percent of respondents said they purchased what influencers or bloggers recommended.
Leading ways to choose what to buy among consumers resided in lower-tier cities in China as of July 2021
among consumers from China's tier-3. tier-4, and tier-5 cities
Method of interview
Online survey
Supplementary notes
Question: Which one of the following best describes your actual situation? (Single choice)
The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (April 11, 2022). Leading ways to choose what to buy among consumers resided in lower-tier cities in China as of July 2021 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1316088/china-preferred-ways-to-shop-among-lower-tier-consumers/
Accenture. "Leading ways to choose what to buy among consumers resided in lower-tier cities in China as of July 2021." Chart. April 11, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1316088/china-preferred-ways-to-shop-among-lower-tier-consumers/
Accenture. (2022). Leading ways to choose what to buy among consumers resided in lower-tier cities in China as of July 2021. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1316088/china-preferred-ways-to-shop-among-lower-tier-consumers/
Accenture. "Leading Ways to Choose What to Buy among Consumers Resided in Lower-tier Cities in China as of July 2021." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1316088/china-preferred-ways-to-shop-among-lower-tier-consumers/
Accenture, Leading ways to choose what to buy among consumers resided in lower-tier cities in China as of July 2021 Statista, https://www.statista.com/statistics/1316088/china-preferred-ways-to-shop-among-lower-tier-consumers/ (last visited January 05, 2025)
Leading ways to choose what to buy among consumers resided in lower-tier cities in China as of July 2021 [Graph], Accenture, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1316088/china-preferred-ways-to-shop-among-lower-tier-consumers/
