Major shopping methods among lower-tier consumers China 2021

Published by
Xin Ou,
Jun 19, 2024
According to a survey among Chinese lower-tier consumers in July 2021, an overwhelming 71 percent of respondents said they preferred to experience the products on their own while choosing what to buy. In comparison, eight percent of respondents said they purchased what influencers or bloggers recommended.

Leading ways to choose what to buy among consumers resided in lower-tier cities in China as of July 2021

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Release date

April 2022

Region

China

Survey time period

July 2021

Number of respondents

6,000 respondents

Age group

18-60 years

Special properties

among consumers from China's tier-3. tier-4, and tier-5 cities

Method of interview

Online survey

Supplementary notes

Question: Which one of the following best describes your actual situation? (Single choice)

The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.

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In-store shopping

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Online shopping

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Purchase decisions

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Payment methods

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COVID-19 impact

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