In the second quarter of 2022, YouTube accounted for 54 percent of the total time spent on video streaming by viewers in Southeast Asia. Premium video content such as subscription-video-on-demand (SVOD) platforms accounted for seven percent of the total video streaming time, down by three percent compared to the second quarter of 2021.
Most popular streamed video content in Southeast Asia from 2nd quarter 2021 to 2nd quarter 2022, by share of total streaming time
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Most popular streamed video content in Southeast Asia from 2nd quarter 2021 to 2nd quarter 2022, by share of total streaming time
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includes Indonesia, Malaysia, Philippines, Singapore, and Thailand
Supplementary notes
The source states to have used a permission-based panel of consumers whose session-based activity was collected, including key metrics such as country of consumed content origin.
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Media Partners Asia. (August 8, 2022). Most popular streamed video content in Southeast Asia from 2nd quarter 2021 to 2nd quarter 2022, by share of total streaming time [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/1316017/sea-most-popular-video-content-by-share-of-total-streaming-time/
Media Partners Asia. "Most popular streamed video content in Southeast Asia from 2nd quarter 2021 to 2nd quarter 2022, by share of total streaming time." Chart. August 8, 2022. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/1316017/sea-most-popular-video-content-by-share-of-total-streaming-time/
Media Partners Asia. (2022). Most popular streamed video content in Southeast Asia from 2nd quarter 2021 to 2nd quarter 2022, by share of total streaming time. Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/1316017/sea-most-popular-video-content-by-share-of-total-streaming-time/
Media Partners Asia. "Most Popular Streamed Video Content in Southeast Asia from 2nd Quarter 2021 to 2nd Quarter 2022, by Share of Total Streaming Time." Statista, Statista Inc., 8 Aug 2022, https://www.statista.com/statistics/1316017/sea-most-popular-video-content-by-share-of-total-streaming-time/
Media Partners Asia, Most popular streamed video content in Southeast Asia from 2nd quarter 2021 to 2nd quarter 2022, by share of total streaming time Statista, https://www.statista.com/statistics/1316017/sea-most-popular-video-content-by-share-of-total-streaming-time/ (last visited April 09, 2025)
Most popular streamed video content in Southeast Asia from 2nd quarter 2021 to 2nd quarter 2022, by share of total streaming time [Graph], Media Partners Asia, August 8, 2022. [Online]. Available: https://www.statista.com/statistics/1316017/sea-most-popular-video-content-by-share-of-total-streaming-time/
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