SEA: video-on-demand consumption share by content origin 2024

In the first half of 2024, video content from South Korea accounted for about 30 percent of all video-on-demand (VOD) content consumed in Southeast Asia. This included streams on subscription video-on-demand (SVOD) and freemium platforms.

Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin

Characteristic	Share of total consumption
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Release date

August 2024

More information

Region

Asia

Survey time period

H1 2024

Age group

15-69 years

Special properties

real consumption data was measured across all web-based platforms and Android mobile devices in Southeast Asia in 2024, with a sample of 15,000 passive users. Additionally, an establishment survey was conducted with a sample size of 17,000. All data is derived from the source's proprietary weighting and projection methods, ensuring it is nationally representative of mobile consumption among individuals aged 15 to 69.

Supplementary notes

The source states to have used a permission-based panel of VOD users whose consumption was measured.

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