In the first half of 2024, video content from South Korea accounted for about 30 percent of all video-on-demand (VOD) content consumed in Southeast Asia. This included streams on subscription video-on-demand (SVOD) and freemium platforms.
Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin
real consumption data was measured across all web-based platforms and Android mobile devices in Southeast Asia in 2024, with a sample of 15,000 passive users. Additionally, an establishment survey was conducted with a sample size of 17,000. All data is derived from the source's proprietary weighting and projection methods, ensuring it is nationally representative of mobile consumption among individuals aged 15 to 69.
Supplementary notes
The source states to have used a permission-based panel of VOD users whose consumption was measured.
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Media Partners Asia. (August 13, 2024). Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
Media Partners Asia. "Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin." Chart. August 13, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
Media Partners Asia. (2024). Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
Media Partners Asia. "Share of Video-on-demand (Vod) Consumption in Southeast Asia in 1st Half 2024, by Content Origin." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
Media Partners Asia, Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin Statista, https://www.statista.com/statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/ (last visited December 18, 2024)
Share of video-on-demand (VOD) consumption in Southeast Asia in 1st half 2024, by content origin [Graph], Media Partners Asia, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1315968/sea-video-consumption-share-by-country-of-content-origin/
