According to a survey among Chinese lower-tier city consumers in July 2021, 78 percent of respondents said they considered the appearance of the products an important factor when making buying decisions. In addition, half of the respondents said that good customer service would pique their interest in purchase.
Leading shopping criteria among consumers resided in lower-tier cities in China as of July 2021
among consumers from China's tier-3. tier-4, and tier-5 cities
Method of interview
Online survey
Supplementary notes
Question: Which of the following factors will pique your interest in purchase? (Multiple choice).
The population ratio of respondents from tier-3, tier-4, and tier-5 cities is 2:4:4.
The survey is conducted among 50 percent male and 50 percent female respondents.
10 percent of the respondents were between 18 and 25 years old, 25 percent were between 26 and 30, 30 percent between 31 and 35, 20 percent between 36 and 40, 10 percent between 41 and 45, and five percent aged 46 years or older.
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Accenture. (April 11, 2022). Leading shopping criteria among consumers resided in lower-tier cities in China as of July 2021 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1315920/china-leading-shopping-criteria-among-lower-tier-city-consumers/
Accenture. "Leading shopping criteria among consumers resided in lower-tier cities in China as of July 2021." Chart. April 11, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1315920/china-leading-shopping-criteria-among-lower-tier-city-consumers/
Accenture. (2022). Leading shopping criteria among consumers resided in lower-tier cities in China as of July 2021. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1315920/china-leading-shopping-criteria-among-lower-tier-city-consumers/
Accenture. "Leading Shopping Criteria among Consumers Resided in Lower-tier Cities in China as of July 2021." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1315920/china-leading-shopping-criteria-among-lower-tier-city-consumers/
Accenture, Leading shopping criteria among consumers resided in lower-tier cities in China as of July 2021 Statista, https://www.statista.com/statistics/1315920/china-leading-shopping-criteria-among-lower-tier-city-consumers/ (last visited January 05, 2025)
Leading shopping criteria among consumers resided in lower-tier cities in China as of July 2021 [Graph], Accenture, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1315920/china-leading-shopping-criteria-among-lower-tier-city-consumers/
