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Pastry types with the fastest online sales growth in China 2021
In 2021 in China, black sesame cake grew fastest in online sales on Tmall compared to other pastry types, with a 627 percent year-over-year growth rate. Egg waffle and crispy walnut cake ranked second and third with 173 percent and 165 percent of growth rates separately. In general, traditional Chinese pastries were seeing new growth.