According to a survey from 2022, most digital music consumers in the Nordics listened to either a playlist they had created themselves or to music tracks or albums they had found themselves. Only eight percent of respondents listened to albums, EPs, or tracks recommended by their streaming service.
Digital music consumption habits in the Nordic countries as of March 2022
Characteristic
Share of respondents
I listen to playlists I have created myself
48%
I listen to music tracks or albums I have found myself
48%
I listen to playlists recommended by my streaming service
22%
I put on a music track, album or EP, and when it ends, I listen to the music that my streaming service automatically puts on afterwards
14%
I listen to my friends' playlists
8%
I listen to albums, EPs or tracks recommended by my streaming service
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Polaris Nordic. (May 7, 2022). Digital music consumption habits in the Nordic countries as of March 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1315881/digital-music-consumption-habits-nordics/
Polaris Nordic. "Digital music consumption habits in the Nordic countries as of March 2022." Chart. May 7, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1315881/digital-music-consumption-habits-nordics/
Polaris Nordic. (2022). Digital music consumption habits in the Nordic countries as of March 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1315881/digital-music-consumption-habits-nordics/
Polaris Nordic. "Digital Music Consumption Habits in The Nordic Countries as of March 2022." Statista, Statista Inc., 7 May 2022, https://www.statista.com/statistics/1315881/digital-music-consumption-habits-nordics/
Polaris Nordic, Digital music consumption habits in the Nordic countries as of March 2022 Statista, https://www.statista.com/statistics/1315881/digital-music-consumption-habits-nordics/ (last visited December 22, 2024)
Digital music consumption habits in the Nordic countries as of March 2022 [Graph], Polaris Nordic, May 7, 2022. [Online]. Available: https://www.statista.com/statistics/1315881/digital-music-consumption-habits-nordics/