Ads bought via open auctions were responsible for almost 70 percent of programmatic advertising spending in France in 2023. Guaranteed deals ranked second, accounting for almost 15 percent, whereas private auction and preferred deal ads accounted for 7.1 percent of the total.
Distribution of programmatic advertising spending in France in 2023, by type of deal
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IAB France. (February 7, 2024). Distribution of programmatic advertising spending in France in 2023, by type of deal [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1315849/programmatic-ad-spend-deal-type-france/
IAB France. "Distribution of programmatic advertising spending in France in 2023, by type of deal." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1315849/programmatic-ad-spend-deal-type-france/
IAB France. (2024). Distribution of programmatic advertising spending in France in 2023, by type of deal. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1315849/programmatic-ad-spend-deal-type-france/
IAB France. "Distribution of Programmatic Advertising Spending in France in 2023, by Type of Deal." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1315849/programmatic-ad-spend-deal-type-france/
IAB France, Distribution of programmatic advertising spending in France in 2023, by type of deal Statista, https://www.statista.com/statistics/1315849/programmatic-ad-spend-deal-type-france/ (last visited October 02, 2024)
Distribution of programmatic advertising spending in France in 2023, by type of deal [Graph], IAB France, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1315849/programmatic-ad-spend-deal-type-france/