Programmatic ad spend in France 2023, by deal type

Published by Statista Research Department, Dec 10, 2024
Ads bought via open auctions were responsible for almost 70 percent of programmatic advertising spending in France in 2023. Guaranteed deals ranked second, accounting for almost 15 percent, whereas private auction and preferred deal ads accounted for 7.1 percent of the total.

Distribution of programmatic advertising spending in France in 2023, by type of deal

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Release date

February 2024

Region

France

Survey time period

2023

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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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