Programmatic ad spend in France 2023, by environment

Published by Statista Research Department, Dec 10, 2024
Mobile web ads were responsible for almost 31 percent of programmatic advertising spending in France in 2023. Desktop ads accounted for 26.3 percent. In-app from both Android and iOS ads constituted around 43 percent of total shares.

Distribution of programmatic advertising spending in France in 2023, by environment

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Release date

February 2024

Region

France

Survey time period

2023

Supplementary notes

Percentage points missing to a 100 percent are probably due to rounding.

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