Mobile web ads were responsible for almost 31 percent of programmatic advertising spending in France in 2023. Desktop ads accounted for 26.3 percent. In-app from both Android and iOS ads constituted around 43 percent of total shares.
Distribution of programmatic advertising spending in France in 2023, by environment
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Digital Advertising Alliance. (February 7, 2024). Distribution of programmatic advertising spending in France in 2023, by environment [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. "Distribution of programmatic advertising spending in France in 2023, by environment." Chart. February 7, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. (2024). Distribution of programmatic advertising spending in France in 2023, by environment. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance. "Distribution of Programmatic Advertising Spending in France in 2023, by Environment." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1315844/programmatic-ad-spend-environment-france/
Digital Advertising Alliance, Distribution of programmatic advertising spending in France in 2023, by environment Statista, https://www.statista.com/statistics/1315844/programmatic-ad-spend-environment-france/ (last visited October 02, 2024)
Distribution of programmatic advertising spending in France in 2023, by environment [Graph], Digital Advertising Alliance, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1315844/programmatic-ad-spend-environment-france/