The number of audio programmatic ad impressions in France in 2023 increased by 46 percent. Programmatic video ads experienced the second highest growth, with 18 percent. Programmatic display ad impressions decreased by five percent.
Change in programmatic advertising impressions in France in 2023, by format
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IAB France, & Digital Advertising Alliance. (February 7, 2024). Change in programmatic advertising impressions in France in 2023, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1315843/annual-change-programmatic-ad-impressions-france/
IAB France, und Digital Advertising Alliance. "Change in programmatic advertising impressions in France in 2023, by format." Chart. February 7, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1315843/annual-change-programmatic-ad-impressions-france/
IAB France, Digital Advertising Alliance. (2024). Change in programmatic advertising impressions in France in 2023, by format. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1315843/annual-change-programmatic-ad-impressions-france/
IAB France, and Digital Advertising Alliance. "Change in Programmatic Advertising Impressions in France in 2023, by Format." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1315843/annual-change-programmatic-ad-impressions-france/
IAB France & Digital Advertising Alliance, Change in programmatic advertising impressions in France in 2023, by format Statista, https://www.statista.com/statistics/1315843/annual-change-programmatic-ad-impressions-france/ (last visited December 22, 2024)
Change in programmatic advertising impressions in France in 2023, by format [Graph], IAB France, & Digital Advertising Alliance, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1315843/annual-change-programmatic-ad-impressions-france/