Brands showing most authentic support for Pride Month in the U.S. 2024
During an early June 2023 survey among adults in the United States, 26 percent of respondents said Target showed authenticity when supporting Pride Month. Around two weeks before that, in late May, the Minneapolis-based retail chain announced the removal of Pride Month-related products from its stores after that backlash of some consumers made Target employees feel unsafe. Disney and Netflix rounded up the ranking's top three, mentioned by 24 and 21 percent of respondents, respectively.
