The majority of middle-aged consumers in Japan in the age group 30 and above ate yogurt on a weekly basis as revealed in a survey conducted in 2021. While around 51 percent of respondents aged 30 to 39 years ate the fermented dairy product on at least one day per week, the share exceeded 60 percent in the age group 50 to 59 years.
Yogurt is considered a health food in Japan, with the health benefits of fermentation, probiotics, and proteins being picked up in advertisement targeted at older consumers.
Frequency of eating yogurt in Japan as of 2021, by age group
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LINE Research. (October 21, 2021). Frequency of eating yogurt in Japan as of 2021, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1315801/japan-frequency-eat-yogurt-by-age-group/
LINE Research. "Frequency of eating yogurt in Japan as of 2021, by age group." Chart. October 21, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1315801/japan-frequency-eat-yogurt-by-age-group/
LINE Research. (2021). Frequency of eating yogurt in Japan as of 2021, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1315801/japan-frequency-eat-yogurt-by-age-group/
LINE Research. "Frequency of Eating Yogurt in Japan as of 2021, by Age Group." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1315801/japan-frequency-eat-yogurt-by-age-group/
LINE Research, Frequency of eating yogurt in Japan as of 2021, by age group Statista, https://www.statista.com/statistics/1315801/japan-frequency-eat-yogurt-by-age-group/ (last visited December 23, 2024)
Frequency of eating yogurt in Japan as of 2021, by age group [Graph], LINE Research, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1315801/japan-frequency-eat-yogurt-by-age-group/
