
Consumers' favorite movie release strategies in the U.S. 2022, by type of film
franchise films should premiere exclusively in theaters and make it into subscription video-on-demand (SVOD) services only after at least 45 days.
As of May 2022, approximately 46 percent of adult internet users surveyed in the United States said movies in general should be released both in cinemas and on streaming platforms at the same time. Over one-third – 35 percent – of respondents stated that blockbusters and