During a 2022 survey carried out among adult Gen Z consumers from the United States, it was found that the age group was most interested in buying products branded by video-streaming services, such as items referencing original series and movies, with more than 60 percent indicating they were at least somewhat interested in such items. Musician-branded products such as album merchandise ranked second, attracting the interest of more than a half of the respondents.
Level of interest in buying branded products among Generation Z adults in the United States as of May 2022, by product type
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Morning Consult. (June 8, 2022). Level of interest in buying branded products among Generation Z adults in the United States as of May 2022, by product type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1315677/interest-in-branded-products-gen-z-usa/
Morning Consult. "Level of interest in buying branded products among Generation Z adults in the United States as of May 2022, by product type." Chart. June 8, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1315677/interest-in-branded-products-gen-z-usa/
Morning Consult. (2022). Level of interest in buying branded products among Generation Z adults in the United States as of May 2022, by product type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1315677/interest-in-branded-products-gen-z-usa/
Morning Consult. "Level of Interest in Buying Branded Products among Generation Z Adults in The United States as of May 2022, by Product Type." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1315677/interest-in-branded-products-gen-z-usa/
Morning Consult, Level of interest in buying branded products among Generation Z adults in the United States as of May 2022, by product type Statista, https://www.statista.com/statistics/1315677/interest-in-branded-products-gen-z-usa/ (last visited October 02, 2024)
Level of interest in buying branded products among Generation Z adults in the United States as of May 2022, by product type [Graph], Morning Consult, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1315677/interest-in-branded-products-gen-z-usa/