E-commerce share of pastry sales in China 2015-2020

Published by
Xin Ou,
Sep 23, 2024
In 2020, around 11 percent of pastry products in China were sold online, increasing from only three percent in 2015. From January 2021 to November 2021, the pastry sales from Taobao and Tmall reached nearly 20 billion yuan, accounting for 70 percent of online sales.

Proportion of online pastry sales in total pastry sales in China from 2015 to 2020

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Release date

June 2022

Region

China

Survey time period

2015 to 2020

Supplementary notes

According to the source, O2O sales are not included.

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