During a 2022 survey carried out among consumers from Mexico, 29 percent of respondents stated that they thought showing the LGBTQIA+ community support an opportunity for brands to attract new customers; 12 percent said they would definitively buy such a brand.
Types of benefits enjoyed by brands that supported the LGBTQIA+ community according to consumers in Mexico as of May 2022
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Roastbrief (@roastbrief). (June 15, 2022). Types of benefits enjoyed by brands that supported the LGBTQIA+ community according to consumers in Mexico as of May 2022 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1315544/benefits-brands-support-lgbt-mexico/
Roastbrief (@roastbrief). "Types of benefits enjoyed by brands that supported the LGBTQIA+ community according to consumers in Mexico as of May 2022." Chart. June 15, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1315544/benefits-brands-support-lgbt-mexico/
Roastbrief (@roastbrief). (2022). Types of benefits enjoyed by brands that supported the LGBTQIA+ community according to consumers in Mexico as of May 2022. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1315544/benefits-brands-support-lgbt-mexico/
Roastbrief (@roastbrief). "Types of Benefits Enjoyed by Brands That Supported The Lgbtqia+ Community According to Consumers in Mexico as of May 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1315544/benefits-brands-support-lgbt-mexico/
Roastbrief (@roastbrief), Types of benefits enjoyed by brands that supported the LGBTQIA+ community according to consumers in Mexico as of May 2022 Statista, https://www.statista.com/statistics/1315544/benefits-brands-support-lgbt-mexico/ (last visited January 04, 2025)
Types of benefits enjoyed by brands that supported the LGBTQIA+ community according to consumers in Mexico as of May 2022 [Graph], Roastbrief (@roastbrief), June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1315544/benefits-brands-support-lgbt-mexico/