During a 2022 survey carried out among consumers from Mexico, 36 percent of respondents stated they believed that ads reinforced stereotypes about the LGBTQIA+ community. A different survey showed that Latin Americans did not feel represented in the video ads they viewed.
Consumer opinions on the presence of the LGBTQIA+ community in brand advertising in Mexico as of May 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Roastbrief (@roastbrief). (June 15, 2022). Consumer opinions on the presence of the LGBTQIA+ community in brand advertising in Mexico as of May 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1315538/lgbtqia-presence-advertising-mexico/
Roastbrief (@roastbrief). "Consumer opinions on the presence of the LGBTQIA+ community in brand advertising in Mexico as of May 2022." Chart. June 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1315538/lgbtqia-presence-advertising-mexico/
Roastbrief (@roastbrief). (2022). Consumer opinions on the presence of the LGBTQIA+ community in brand advertising in Mexico as of May 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1315538/lgbtqia-presence-advertising-mexico/
Roastbrief (@roastbrief). "Consumer Opinions on The Presence of The Lgbtqia+ Community in Brand Advertising in Mexico as of May 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1315538/lgbtqia-presence-advertising-mexico/
Roastbrief (@roastbrief), Consumer opinions on the presence of the LGBTQIA+ community in brand advertising in Mexico as of May 2022 Statista, https://www.statista.com/statistics/1315538/lgbtqia-presence-advertising-mexico/ (last visited July 22, 2024)
Consumer opinions on the presence of the LGBTQIA+ community in brand advertising in Mexico as of May 2022 [Graph], Roastbrief (@roastbrief), June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1315538/lgbtqia-presence-advertising-mexico/