During a 2023 survey carried out among consumers from Argentina, Brazil, Colombia, Chile, Mexico, and Peru, 60 percent said it was not important at all that the brands they consumed promoted diversity and inclusion toward the LGBTQIA+ community. The acronym stands for lesbian, gay, bisexual, transgender, queer, intersex, asexual, and other sexual orientations and gender identities. One-quarter (or 25 percent) of respondents said it was important, while seven percent stated it was a little important.
Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023
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Teads. (June 6, 2023). Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
Teads. "Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023." Chart. June 6, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
Teads. (2023). Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
Teads. "Level of Importance Consumers Attached to Brands Promoting Diversity and Inclusion toward The Lgbtqia+ Community in Latin America as of April 2023." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
Teads, Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023 Statista, https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/ (last visited December 21, 2024)
Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023 [Graph], Teads, June 6, 2023. [Online]. Available: https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
