During a 2023 survey carried out among consumers from Argentina, Brazil, Colombia, Chile, Mexico, and Peru, 60 percent said it was not important at all that the brands they consumed promoted diversity and inclusion toward the LGBTQIA+ community. The acronym stands for lesbian, gay, bisexual, transgender, queer, intersex, asexual, and other sexual orientations and gender identities. One-quarter (or 25 percent) of respondents said it was important, while seven percent stated it was a little important.
Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Teads. (June 6, 2023). Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
Teads. "Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023." Chart. June 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
Teads. (2023). Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
Teads. "Level of Importance Consumers Attached to Brands Promoting Diversity and Inclusion toward The Lgbtqia+ Community in Latin America as of April 2023." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/
Teads, Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023 Statista, https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/ (last visited July 22, 2024)
Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023 [Graph], Teads, June 6, 2023. [Online]. Available: https://www.statista.com/statistics/1315535/importance-brand-promote-diversity-inclusion-latin-america/