Opinions on LGBTQIA+ presence in advertising in Peru 2022

Published by
J. G. Navarro,
Nov 3, 2023
During a 2022 survey carried out among consumers from Peru, 33 percent of respondents stated they believed that ads reinforced stereotypes about the LGBTQIA+ community. A different survey showed that Latin Americans did not feel represented in the video ads they viewed.

Consumer opinions on the presence of the LGBTQIA+ community in brand advertising in Peru as of May 2022

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Release date

June 2022

Region

LAC

Survey time period

May 2022

Number of respondents

460 respondents

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Statistics on " Advertising in Latin America "

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Overview

5

Media benchmarks

8

Country comparison

8

Creative rankings

5

Brand rankings

3

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Topics

LGBTQ+ Europe LGBTQ+ worldwideLGBTQ in AfricaHomosexuality in the United StatesSexuality
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