During a three month period in 2022, it was found that digital coupons are preferred over paper coupons among most shoppers in the United States. A total 82 percent of Millennial shoppers reported that they used digital coupons, in comparison to the 72 percent who used paper coupons in the same period.
Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Inmar. (May 6, 2022). Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
Inmar. "Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort." Chart. May 6, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
Inmar. (2022). Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
Inmar. "Share of Shoppers Who Have Used Digital and Paper Coupons in The United States in 2022, by Generational Cohort." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
Inmar, Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort Statista, https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/ (last visited December 30, 2024)
Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort [Graph], Inmar, May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
