During a three month period in 2022, it was found that digital coupons are preferred over paper coupons among most shoppers in the United States. A total 82 percent of Millennial shoppers reported that they used digital coupons, in comparison to the 72 percent who used paper coupons in the same period.
Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort
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Inmar. (May 6, 2022). Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
Inmar. "Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort." Chart. May 6, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
Inmar. (2022). Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
Inmar. "Share of Shoppers Who Have Used Digital and Paper Coupons in The United States in 2022, by Generational Cohort." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
Inmar, Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort Statista, https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/ (last visited November 21, 2024)
Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort [Graph], Inmar, May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1315459/digital-paper-coupon-use-generational-cohort-united-states/
