Genshin Impact is one of the most popular mobile games worldwide with a global audience reach. However, audiences may differ between regions, as Genshin players in the Americas and EMEA region are more likely to be female, whereas audiences in APAC are more likely to be male. The biggest difference can be measured in Brazil - as of March 2022, mobile Genshin Impact gamers were 1.4 times more likely to be female.
Global Genshin Impact mobile gaming adoption in selected regions as of March 2022, by gender
Characteristic
Female
Male
Brazil
1.4
0.6
France
1.3
0.7
United Kingdom
1.3
0.6
Canada
1.2
0.7
Germany
1.2
0.8
United States
1.2
0.8
Mexico
0.9
1.1
Japan
0.9
1.1
South Korea
0.8
1.1
Taiwan
0.8
1.2
00.250.50.7511.251.51.75
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Data.ai. (April 21, 2022). Global Genshin Impact mobile gaming adoption in selected regions as of March 2022, by gender [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1315424/genshin-impact-gender-likely-markets/
Data.ai. "Global Genshin Impact mobile gaming adoption in selected regions as of March 2022, by gender." Chart. April 21, 2022. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1315424/genshin-impact-gender-likely-markets/
Data.ai. (2022). Global Genshin Impact mobile gaming adoption in selected regions as of March 2022, by gender. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1315424/genshin-impact-gender-likely-markets/
Data.ai. "Global Genshin Impact Mobile Gaming Adoption in Selected Regions as of March 2022, by Gender." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1315424/genshin-impact-gender-likely-markets/
Data.ai, Global Genshin Impact mobile gaming adoption in selected regions as of March 2022, by gender Statista, https://www.statista.com/statistics/1315424/genshin-impact-gender-likely-markets/ (last visited April 02, 2025)
Global Genshin Impact mobile gaming adoption in selected regions as of March 2022, by gender [Graph], Data.ai, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1315424/genshin-impact-gender-likely-markets/
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