Even though mineral water was the beverage of choice of female Generation Z consumers in Japan, young Zoomers were also more likely to purchase sweet soft drinks compared to Millennials as revealed in a survey conducted among the two demographic cohorts in 2022. While more than 17 percent of female Generation Z respondents aged 16 to 18 years purchased fruit juices and carbonated soft drinks within the last six months, the share was significantly lower among older cohorts.
In contrast, alcoholic drinks and unsweetened beverages like carbonated water and black coffee were preferred by female Generation Y respondents in particular.
Preferred beverages of female Generation Y and Z consumers in Japan as of 2022, by age group
*300 respondents for each Gen Z age group (16 to 25 years) and 200 respondents for each Gen Y age group (26 to 49 years).
**As the legal drinking age is 20 years and older in Japan, figures are not given for the age group of 16 to 18 years.
Figures represent the most bought beverages within the last six months, with up to five answers being allowed.
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Nippon Information Incorporated. (May 25, 2022). Preferred beverages of female Generation Y and Z consumers in Japan as of 2022, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1315235/japan-female-generation-y-z-beverages-preferences-by-age-group/
Nippon Information Incorporated. "Preferred beverages of female Generation Y and Z consumers in Japan as of 2022, by age group." Chart. May 25, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1315235/japan-female-generation-y-z-beverages-preferences-by-age-group/
Nippon Information Incorporated. (2022). Preferred beverages of female Generation Y and Z consumers in Japan as of 2022, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1315235/japan-female-generation-y-z-beverages-preferences-by-age-group/
Nippon Information Incorporated. "Preferred Beverages of Female Generation Y and Z Consumers in Japan as of 2022, by Age Group." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1315235/japan-female-generation-y-z-beverages-preferences-by-age-group/
Nippon Information Incorporated, Preferred beverages of female Generation Y and Z consumers in Japan as of 2022, by age group Statista, https://www.statista.com/statistics/1315235/japan-female-generation-y-z-beverages-preferences-by-age-group/ (last visited December 22, 2024)
Preferred beverages of female Generation Y and Z consumers in Japan as of 2022, by age group [Graph], Nippon Information Incorporated, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1315235/japan-female-generation-y-z-beverages-preferences-by-age-group/
