Female Generation Z consumers were more likely to consider their dietary habits to be healthy than Millennials as revealed in a survey among the two demographic cohorts conducted in Japan in 2022. While more than 41 percent of young female Gen Z respondents paid attention to their calorie intake and related weight gains, the share for all age groups of Millennials was significantly lower.
The survey revealed that the self-assessment of female Generation Z consumers regarding the intake of sugar, salt, and fat in their diet tended to be less critical compared to the Generation Y women. In addition, low-sugar, low-fat, and beauty-promoting ingredients were given a higher weight in food choices by Zoomers.
Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group
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Nippon Information Incorporated. (May 25, 2022). Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. "Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group." Chart. May 25, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. (2022). Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. "Common Eating Habits among Female Generation Y and Z Consumers in Japan as of 2022, by Age Group." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated, Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group Statista, https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/ (last visited December 23, 2024)
Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group [Graph], Nippon Information Incorporated, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
