Common dietary habits of Gen Y and Z women in Japan 2022, by age group

Female Generation Z consumers were more likely to consider their dietary habits to be healthy than Millennials as revealed in a survey among the two demographic cohorts conducted in Japan in 2022. While more than 41 percent of young female Gen Z respondents paid attention to their calorie intake and related weight gains, the share for all age groups of Millennials was significantly lower.
The survey revealed that the self-assessment of female Generation Z consumers regarding the intake of sugar, salt, and fat in their diet tended to be less critical compared to the Generation Y women. In addition, low-sugar, low-fat, and beauty-promoting ingredients were given a higher weight in food choices by Zoomers.