Female Generation Z consumers were more likely to consider their dietary habits to be healthy than Millennials as revealed in a survey among the two demographic cohorts conducted in Japan in 2022. While more than 41 percent of young female Gen Z respondents paid attention to their calorie intake and related weight gains, the share for all age groups of Millennials was significantly lower.
The survey revealed that the self-assessment of female Generation Z consumers regarding the intake of sugar, salt, and fat in their diet tended to be less critical compared to the Generation Y women. In addition, low-sugar, low-fat, and beauty-promoting ingredients were given a higher weight in food choices by Zoomers.
Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group
Characteristic
16 to 18 years
19 to 22 years
23 to 25 years
26 to 29 years
30 to 39 years
40 to 49 years
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nippon Information Incorporated. (May 25, 2022). Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. "Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group." Chart. May 25, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. (2022). Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated. "Common Eating Habits among Female Generation Y and Z Consumers in Japan as of 2022, by Age Group." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/
Nippon Information Incorporated, Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group Statista, https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/ (last visited August 24, 2024)
Common eating habits among female Generation Y and Z consumers in Japan as of 2022, by age group [Graph], Nippon Information Incorporated, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/1315177/japan-female-generation-y-z-eating-habit-by-age-group/