Membership fees were the aspect consumers considered most when selecting credit cards according to a survey conducted in Japan from November to December 2023. While around 53.6 percent considered low or no membership fees an important selection criterion, a similar share of consumers made decisions based on loyalty and reward programs.
Factors considered when selecting credit cards in Japan as of December 2023
among respondents who owned credit cards in their name, including family cards and cards not in use; multiple answers possible
Method of interview
Online survey
Supplementary notes
Original question: "Based on which criteria did you select your credit card with the highest credit limit? (Multiple answers possible)."
Respondents were asked to choose between face-to-face interviews and postal retrieval of surveys.
The source used a stratified two-stage random sampling method.
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Yu-Cho Foundation. (April 2, 2024). Factors considered when selecting credit cards in Japan as of December 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. "Factors considered when selecting credit cards in Japan as of December 2023." Chart. April 2, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. (2024). Factors considered when selecting credit cards in Japan as of December 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation. "Factors Considered When Selecting Credit Cards in Japan as of December 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
Yu-Cho Foundation, Factors considered when selecting credit cards in Japan as of December 2023 Statista, https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/ (last visited December 23, 2024)
Factors considered when selecting credit cards in Japan as of December 2023 [Graph], Yu-Cho Foundation, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1315160/japan-credit-card-selection-decision-factors/
