According to a global survey conducted in June 2022, three of ten online shoppers reported being influenced by companies' actions to protect the environment. The country with the most eco-conscious respondents among the markets surveyed was Vietnam. Almost half of digital buyers there valued companies that reduce carbon emissions, utilize recyclable materials, and reduce plastic pollution.
Embracing sustainability
All over the world, consumers are demanding more sustainable initiatives from e-commerce companies. Across the United Kingdom (UK) and the United States, climate-savvy shoppers want environmentally friendly packaging, affordable eco-friendly products, as well as transparent sustainability policies. In German-speaking countries, consumers are willing to adopt sustainable shopping habits, such as tolerating longer delivery times, returning reusable packaging, and allowing minor product defects to reduce waste. Globally, online shoppers from the Asia-Pacific region buy the most nature-friendly products.
Corporate carbon footprint
Pollution and the overconsumption of natural resources are major problems for online retailers. In an effort to turn greener, e-tailers worldwide intend to offer more recyclable products (46 percent) and improve manufacturing efficiencies (39 percent). Yet, only 23 percent of e-commerce brands plan to offset their emissions. As other global players, Amazon is a big polluter. The carbon footprint of the globally dominating marketplace has grown from roughly 40 million metric tons of carbon dioxide in 2018 to over 70 million in 2021.
Share of online shoppers influenced by environmental actions of companies as of June 2022, by country
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
have shopped online at least once in the previous year
Supplementary notes
This question was phrased by the source as follows: "To what extent would a company’s environmental, social and governance actions influence your behaviour to purchase a product or service from the company? Showing answers only from respondents answering ‘often’ or ‘always’".
The methodology of the survey is not mentioned.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (June 14, 2022). Share of online shoppers influenced by environmental actions of companies as of June 2022, by country [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1315158/online-shoppers-influenced-by-companies-environmental-actions-by-country/
PwC. "Share of online shoppers influenced by environmental actions of companies as of June 2022, by country." Chart. June 14, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1315158/online-shoppers-influenced-by-companies-environmental-actions-by-country/
PwC. (2022). Share of online shoppers influenced by environmental actions of companies as of June 2022, by country. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1315158/online-shoppers-influenced-by-companies-environmental-actions-by-country/
PwC. "Share of Online Shoppers Influenced by Environmental Actions of Companies as of June 2022, by Country." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1315158/online-shoppers-influenced-by-companies-environmental-actions-by-country/
PwC, Share of online shoppers influenced by environmental actions of companies as of June 2022, by country Statista, https://www.statista.com/statistics/1315158/online-shoppers-influenced-by-companies-environmental-actions-by-country/ (last visited September 01, 2024)
Share of online shoppers influenced by environmental actions of companies as of June 2022, by country [Graph], PwC, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1315158/online-shoppers-influenced-by-companies-environmental-actions-by-country/