Online shoppers affected by rising grocery prices as of June 2022, by country

According to a June 2022 global survey, most e-shoppers reported rising prices for groceries being an issue while online shopping. Nearly 70 percent of shoppers in Brazil stated that increased food prices influenced their shopping behavior, while South Korea had the second-highest number of respondents reporting the issue, at 64 percent.

Online food market

Worldwide, China is home to the largest online food delivery market by revenue. In 2022, China's online food delivery market was valued at roughly 310 billion U.S. dollars. The online food delivery market in the United States ranked second, with almost 185 billion U.S. dollars in revenue. The United Kingdom (UK) and India were among the leading countries, with 33 billion and 27 billion U.S. dollars, respectively. While China leads in revenue, online food delivery penetration is the highest in the UK. In 2022, almost three-quarters of UK shoppers purchased meals via the internet, whereas only slightly more than half of Chinese consumers had done the same.

Inflation hits grocery prices

The impact of inflation on food prices can be seen throughout the world. In the United States, it has adversely affected online grocery since June 2021. For instance, year-on-year inflation for groceries stood at 13.6 percent in October 2022. Consumers in the UK are the most worried about rising food prices. In November 2022, eight out of ten UK shoppers expected grocery prices to rise further in the following months. In Europe, shoppers are changing their grocery purchasing habits due to inflation. Half of Europeans are trying private-label brands, and 35 percent are straying from their go-to brand. As a result of inflation, 14 percent are now shifting away from brick-and-mortar stores to online grocery shopping.