The average revenue per capita is forecast to experience significant growth in all segments in 2027. Particularly striking is the exceptionally strong increase of the segment Wine towards the end of the forecast period. The value amounting to 23.4 euro stands out significantly from the average changes, which are estimated at 7.16 euro.
Data provided by Statista Market Insights are estimates.
Definition:
The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.
Structure:
The market is further divided into five main segments:
Beer encompasses fermented beverages based on malt. The Beer segment is further divided into the subsegments Alcoholic Beer and Non-Alcoholic Beer.
Spirits encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. The Spirits segment is further divided into the subsegments Whisky, Vodka, Rum, Gin, Brandy, and Liqueurs & Other Spirits.
Cider, Perry & Rice Wine encompass all wines made from fruits other than grapes, grains, or other plants.
Hard Seltzer encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.
Additional Information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per liter), and sales channels. The market encompasses sales (at-home sales, out-of-home sales, and eCommerce sales) to private end customers (B2C).
The at-home market encompasses sales via super- and hypermarkets, convenience stores or similar channels.
The eCommerce share includes the sale of physical goods via digital channels. However, online sales attributable to out-of-home consumption of alcoholic beverages are not included. Online sales are also displayed in the eCommerce subsegment Alcoholic Drinks of Digital Market Insights.
The price per unit refers to liter as a base unit, and the average price is a combination of the at-home and out-of-home prices, including all sales and consumption taxes. Per capita figures refer to the whole population. Key players include Anheuser-Busch InBev, Heineken, Diageo, Kirin Holdings, and Molson Coors. For more information on the displayed data, use the info button right next to the boxes.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (June 1, 2023). Average revenue per capita of alcoholic drinks in Italy from 2014 to 2027, by segment (in euros) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/forecasts/1315044/italy-alcoholic-drinks-market-average-revenue-per-capita-by-segment
Statista. "Average revenue per capita of alcoholic drinks in Italy from 2014 to 2027, by segment (in euros)." Chart. June 1, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/forecasts/1315044/italy-alcoholic-drinks-market-average-revenue-per-capita-by-segment
Statista. (2023). Average revenue per capita of alcoholic drinks in Italy from 2014 to 2027, by segment (in euros). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/forecasts/1315044/italy-alcoholic-drinks-market-average-revenue-per-capita-by-segment
Statista. "Average Revenue per Capita of Alcoholic Drinks in Italy from 2014 to 2027, by Segment (in Euros)." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/forecasts/1315044/italy-alcoholic-drinks-market-average-revenue-per-capita-by-segment
Statista, Average revenue per capita of alcoholic drinks in Italy from 2014 to 2027, by segment (in euros) Statista, https://www.statista.com/forecasts/1315044/italy-alcoholic-drinks-market-average-revenue-per-capita-by-segment (last visited October 02, 2024)
Average revenue per capita of alcoholic drinks in Italy from 2014 to 2027, by segment (in euros) [Graph], Statista, June 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1315044/italy-alcoholic-drinks-market-average-revenue-per-capita-by-segment