According to a global survey conducted in 2021, respondents who belonged to Generation Z reported spending on average three hours per day on social media. Overall, Millennials stated that they spent 2.25 hours per day on online social platforms. Those belonging to the Baby boomer generation spent an average one hour on social media, daily.
Average amount of hours spent per day on social media worldwide as of November 2021, by generation
(in hours)
Characteristic
Average time spent per day on social media (in hours)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DIW. (February 13, 2022). Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
DIW. "Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours)." Chart. February 13, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
DIW. (2022). Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
DIW. "Average Amount of Hours Spent per Day on Social Media Worldwide as of November 2021, by Generation (in Hours)." Statista, Statista Inc., 13 Feb 2022, https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
DIW, Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours) Statista, https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/ (last visited November 05, 2024)
Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours) [Graph], DIW, February 13, 2022. [Online]. Available: https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/