According to a global survey conducted in 2021, respondents who belonged to Generation Z reported spending on average three hours per day on social media. Overall, Millennials stated that they spent 2.25 hours per day on online social platforms. Those belonging to the Baby boomer generation spent an average one hour on social media, daily.
Average amount of hours spent per day on social media worldwide as of November 2021, by generation
(in hours)
Characteristic
Average time spent per day on social media (in hours)
Gen Z
3
Millennials
2.25
Gen X
1.5
Boomers
1
Mature
1
Global average
1.75
00.511.522.533.5
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DIW. (February 13, 2022). Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours) [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
DIW. "Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours)." Chart. February 13, 2022. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
DIW. (2022). Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours). Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
DIW. "Average Amount of Hours Spent per Day on Social Media Worldwide as of November 2021, by Generation (in Hours)." Statista, Statista Inc., 13 Feb 2022, https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
DIW, Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours) Statista, https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/ (last visited May 14, 2025)
Average amount of hours spent per day on social media worldwide as of November 2021, by generation (in hours) [Graph], DIW, February 13, 2022. [Online]. Available: https://www.statista.com/statistics/1314973/global-daily-time-spent-on-social-media-networks-generation/
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