Digital share in ad spend in Argentina 2016-2023

Published by
Julia Faria,
Sep 12, 2024

In 2023, digital advertising spending accounted for 42.8 percent of total advertising spending in Argentina. Investment in online ads has strongly increased in the country during the period observed. In 2016, internet ad spend corresponded to 20 percent of the total.

Share of digital in advertising spending in Argentina from 2016 to 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

March 2024

Region

Argentina

Survey time period

2016 to 2023

Supplementary notes

 Figures prior to 2022 taken from earlier reports. 

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Latin America "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Latin America

Global overview

4

Latin American overview

6

Formats

6

Mobile

4

Audience

5

Spotlight: digital retail media

6

Further Content: You might find this interesting as well

Topics

Advertising in ArgentinaAdvertising in Latin AmericaAdvertising in BrazilKey economic indicators of ArgentinaDigital advertising in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.