A 2021 survey about couponing in the United States found that 14 percent of Millennial respondents always used coupon aggregators while shopping online. In comparison, only six percent of Gen X shoppers reported the same.
Frequency of coupon aggregator use among online shoppers in the United States in 2021, by generation
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To the question: "How often do you use coupon aggregators while shopping online?"
According to the source: "Coupon aggregators started as searchable websites that consumers could turn to for discounts. Some require users to sign up for accounts, while others let anyone access money-saving offers. Many aggregators now offer browser extensions to help streamline the process of online shopping with coupons. This technology enables shoppers to access discounts, coupon codes, or cash-back rebates without leaving a retailer’s page."
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Savings.com. (March 10, 2021). Frequency of coupon aggregator use among online shoppers in the United States in 2021, by generation [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1314915/online-coupon-aggregator-usage-frequency-us-generation/
Savings.com. "Frequency of coupon aggregator use among online shoppers in the United States in 2021, by generation." Chart. March 10, 2021. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1314915/online-coupon-aggregator-usage-frequency-us-generation/
Savings.com. (2021). Frequency of coupon aggregator use among online shoppers in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1314915/online-coupon-aggregator-usage-frequency-us-generation/
Savings.com. "Frequency of Coupon Aggregator Use among Online Shoppers in The United States in 2021, by Generation." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/1314915/online-coupon-aggregator-usage-frequency-us-generation/
Savings.com, Frequency of coupon aggregator use among online shoppers in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1314915/online-coupon-aggregator-usage-frequency-us-generation/ (last visited July 06, 2024)
Frequency of coupon aggregator use among online shoppers in the United States in 2021, by generation [Graph], Savings.com, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/1314915/online-coupon-aggregator-usage-frequency-us-generation/