In 2022, 47 percent of time spent with BuzzFeed content was generated on owned and operated properties of the digital media brand. Brands included are the flagship BuzzFeed brand, food brand Tasty, HuffPost, and Complex Networks.
Distribution of time spent on BuzzFeed content from 2019 to 2022
excluding platforms for which BuzzFeed does not have advertising capabilities
Supplementary notes
"We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) our content on YouTube in the US, as reported by Comscore, and (iv) our content on Facebook, as reported by Facebook. Time Spent does not reflect time spent with our content across all platforms, including some on which we generated a portion of our advertising revenue, and excludes time spent with our content on platforms for which we do not have advertising capabilities."
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BuzzFeed. (March 16, 2023). Distribution of time spent on BuzzFeed content from 2019 to 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1314896/buzzfeed-time-spent-1p-3p/
BuzzFeed. "Distribution of time spent on BuzzFeed content from 2019 to 2022." Chart. March 16, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1314896/buzzfeed-time-spent-1p-3p/
BuzzFeed. (2023). Distribution of time spent on BuzzFeed content from 2019 to 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1314896/buzzfeed-time-spent-1p-3p/
BuzzFeed. "Distribution of Time Spent on Buzzfeed Content from 2019 to 2022." Statista, Statista Inc., 16 Mar 2023, https://www.statista.com/statistics/1314896/buzzfeed-time-spent-1p-3p/
BuzzFeed, Distribution of time spent on BuzzFeed content from 2019 to 2022 Statista, https://www.statista.com/statistics/1314896/buzzfeed-time-spent-1p-3p/ (last visited November 22, 2024)
Distribution of time spent on BuzzFeed content from 2019 to 2022 [Graph], BuzzFeed, March 16, 2023. [Online]. Available: https://www.statista.com/statistics/1314896/buzzfeed-time-spent-1p-3p/
