A 2021 survey about couponing in the United States found that more women than men reported always using coupon aggregators while shopping online. A total of 14 percent of female respondents always used them, while only eight percent of men said the same. Male respondents were likelier to answer that they rarely or never used digital coupon aggregators than women.
Frequency of coupon aggregator use among online shoppers in the United States in 2021, by gender
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Frequency of coupon aggregator use among online shoppers in the United States in 2021, by gender
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To the question: "How often do you use coupon aggregators while shopping online?"
According to the source: "Coupon aggregators started as searchable websites that consumers could turn to for discounts. Some require users to sign up for accounts, while others let anyone access money-saving offers. Many aggregators now offer browser extensions to help streamline the process of online shopping with coupons. This technology enables shoppers to access discounts, coupon codes, or cash-back rebates without leaving a retailer’s page."
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Savings.com. (March 10, 2021). Frequency of coupon aggregator use among online shoppers in the United States in 2021, by gender [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1314887/online-coupon-aggregator-usage-frequency-gender/
Savings.com. "Frequency of coupon aggregator use among online shoppers in the United States in 2021, by gender." Chart. March 10, 2021. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1314887/online-coupon-aggregator-usage-frequency-gender/
Savings.com. (2021). Frequency of coupon aggregator use among online shoppers in the United States in 2021, by gender. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1314887/online-coupon-aggregator-usage-frequency-gender/
Savings.com. "Frequency of Coupon Aggregator Use among Online Shoppers in The United States in 2021, by Gender." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/1314887/online-coupon-aggregator-usage-frequency-gender/
Savings.com, Frequency of coupon aggregator use among online shoppers in the United States in 2021, by gender Statista, https://www.statista.com/statistics/1314887/online-coupon-aggregator-usage-frequency-gender/ (last visited May 14, 2025)
Frequency of coupon aggregator use among online shoppers in the United States in 2021, by gender [Graph], Savings.com, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/1314887/online-coupon-aggregator-usage-frequency-gender/
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