Digital coupon aggregators use frequency in the U.S. 2021, by gender

Published by Statista Research Department, Jun 23, 2022
A 2021 survey about couponing in the United States found that more women than men reported always using coupon aggregators while shopping online. A total of 14 percent of female respondents always used them, while only eight percent of men said the same. Male respondents were likelier to answer that they rarely or never used digital coupon aggregators than women.

Frequency of coupon aggregator use among online shoppers in the United States in 2021, by gender

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Source

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Release date

March 2021

Region

United States

Survey time period

2021*

Number of respondents

1,007 respondents

Age group

18 years and older

Supplementary notes

To the question: "How often do you use coupon aggregators while shopping online?"

According to the source: "Coupon aggregators started as searchable websites that consumers could turn to for discounts. Some require users to sign up for accounts, while others let anyone access money-saving offers. Many aggregators now offer browser extensions to help streamline the process of online shopping with coupons. This technology enables shoppers to access discounts, coupon codes, or cash-back rebates without leaving a retailer’s page."

* The source does not specify the date of survey.

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Overview

4

Use and discovery

8

Users

6

Mobile usage

5

Spotlight: Groupon

4

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Topics

Digital coupons and deals in the United StatesGrouponCoupon Market Trends in the United StatesRakutenDiscount grocery stores in the U.S.
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