Global: fitness/activity tracking wristwear penetration rate 2020-2029

The global penetration rate in the 'Smart bands' segment of the digital health market was forecast to continuously increase between 2024 and 2029 by in total 1.4 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 6.51 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Smart bands' segment of the digital health market was continuously increasing over the past years.

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Penetration rate of the fitness/activity tracking wristwear market worldwide from 2020 to 2029

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Smart bands are equipped with sensors and activity trackers that measure and analyze the wearer's physical activity and body functions (e.g., step count, movement, pulse, and temperature).

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates. Revenue in the Smart Bands market refers to sales of smart bands and related accessories. Well-known examples of fitness wristwear include the fitness bands from Fitbit, Jawbone, Xiaomi, and Nike Fuelband.

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