BuzzFeed annual revenue by segment 2022

In 2022, online portal and content platform BuzzFeed generated advertising revenues of 202.8 million U.S. dollars, making advertising the platform's most successful segment ahead of the categories content and commerce. BuzzFeed's annual revenue in 2022 amounted to 436.7 million U.S. dollars.

Annual revenue generated by BuzzFeed from 2018 to 2022, by segment (in million U.S. dollars)

Characteristic	Advertising	Content	Commerce and other
2022	202.83	165.75	68.09
2021	205.79	130.2	61.57
2020	149.7	119.85	51.77
2019	128.44	150.88	38.61
2018	106.28	177.06	23.92

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Release date

March 2023

More information

Region

Worldwide

Survey time period

2018 to 2022

Supplementary notes

Advertising revenues consist primarily of payments we receive from advertisers for ads distributed against our editorial and news content, including display, pre-roll and mid-roll video products sold directly to brands and also programmatically. We distribute these ad products across our owned and operated sites as well as third-party platforms, primarily Facebook, YouTube, and Apple News.

Content revenues consist primarily of payments received from clients for custom assets, including both long-form and short-form content, from branded quizzes to Instagram takeovers to sponsored content. Revenues for film and TV projects produced by BuzzFeed Studios and Complex Networks are also included here.

Commerce revenues consist primarily of affiliate commissions earned on transactions initiated from our editorial shopping content. Revenues from our experiential and product licensing businesses are also included here.

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