BuzzFeed annual revenue by segment 2023

In 2023, online portal and content platform BuzzFeed generated advertising revenues of 115.62 million U.S. dollars, making advertising the platform's most successful segment ahead of the categories of content and commerce. BuzzFeed's annual revenue in 2023 amounted to 252.67 million U.S. dollars.

Annual revenue generated by BuzzFeed from 2018 to 2023, by segment (in million U.S. dollars)

Characteristic	Advertising	Content	Commerce and other
2023	115.62	83.64	53.42
2022	166.93	121.54	54.08
2021	205.79	130.2	61.57
2020	149.7	119.85	51.77
2019	128.44	150.88	38.61
2018	106.28	177.06	23.92

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Release date

March 2024

More information

Region

Worldwide

Survey time period

2018 to 2023

Supplementary notes

Advertising revenues consist primarily of payments received from advertisers for ads distributed against our editorial and news content, including display, pre-roll, and mid-roll video products sold directly to brands and also programmatically. Buzzfeed distributes these ad products across owned and operated sites as well as third-party platforms, primarily Facebook, YouTube, and Apple News.

Content revenues consist primarily of payments received from clients for custom assets, including both long-form and short-form content, from branded quizzes to Instagram takeovers to sponsored content. Revenues for film and TV projects produced by BuzzFeed Studios and Complex Networks are also included here.

Commerce revenues consist primarily of affiliate commissions earned on transactions initiated from Buzzfeed's editorial shopping content. Revenues from experiential and product licensing businesses are also included here.

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