Popular platforms for skincare e-commerce purchases in Japan 2021

Published by C. Diep, Jun 15, 2022
Official websites and mobile applications of brand manufacturers were the preferred platforms for online purchases of skincare products in Japan. According to a survey conducted in March 2021, almost 48 percent of respondents bought their skincare products on the official platforms of manufacturers, with e-commerce malls like Rakuten and Amazon being the most commonly used third-party services.

Preferred websites and applications to buy skincare online in Japan as of March 2021

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Release date

October 2021

Region

Japan

Survey time period

March 18, 2021

Number of respondents

1,984 respondents

Age group

20-79 years

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "For the following products, on which websites and applications do you buy them the most? - Skincare."

Survey among consumers who have bought beauty and cosmetic products online via websites and applications. Including 412 male and 1,572 female respondents.

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