During the survey conducted in January 2021, 87 percent of respondents in Russia said that they were familiar with Jacobs, followed by Nescafé at 81 percent. Chernaya Karta, owned by the Israeli company Strauss Group, was known to 80 percent of individuals.
residents of cities with over 100,000 inhabitants who bought coffee in the past half a year
Method of interview
Online survey
Supplementary notes
Chernaya Karta and Ambassador are Russian trademarks owned by the Israeli company Strauss Group. Coffee Jockey is owned by the Russian company Orimi-Trade.
Only the leading answers were presented.
The original question was phrased by the source as follows: "Какие торговые марки кофе вы знаете?"
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Anketolog. (January 19, 2021). Which coffee brands do you know? [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1314458/coffee-brand-awareness-russia/
Anketolog. "Which coffee brands do you know?." Chart. January 19, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1314458/coffee-brand-awareness-russia/
Anketolog. (2021). Which coffee brands do you know?. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1314458/coffee-brand-awareness-russia/
Anketolog. "Which Coffee Brands Do You Know?." Statista, Statista Inc., 19 Jan 2021, https://www.statista.com/statistics/1314458/coffee-brand-awareness-russia/
Anketolog, Which coffee brands do you know? Statista, https://www.statista.com/statistics/1314458/coffee-brand-awareness-russia/ (last visited December 30, 2024)
Which coffee brands do you know? [Graph], Anketolog, January 19, 2021. [Online]. Available: https://www.statista.com/statistics/1314458/coffee-brand-awareness-russia/
