With a combined 13.3 million followers across TikTok, Twitter, Facebook, and Instagram, the Museum of Modern Art in New York, United States, was the global museum with the highest social media presence as of March 2023. Another institution in New York, the Metropolitan Museum of Art, ranked second as of that month, with around 10.7 million combined followers.
Museums with the highest social media followers worldwide as of March 2023
figures refer to the combined social media followers on TikTok, Twitter, Facebook, and Instagram
Supplementary notes
The source specified that since it did not analyze non-English language sites (e.g. Sina Weibo, WeChat, Douyin, etc.), the results are skewed towards Western museums.
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The Art Newspaper. (March 27, 2023). Museums with the highest social media followers worldwide as of March 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1314343/museums-highest-social-media-followers-worldwide/
The Art Newspaper. "Museums with the highest social media followers worldwide as of March 2023." Chart. March 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1314343/museums-highest-social-media-followers-worldwide/
The Art Newspaper. (2023). Museums with the highest social media followers worldwide as of March 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1314343/museums-highest-social-media-followers-worldwide/
The Art Newspaper. "Museums with The Highest Social Media Followers Worldwide as of March 2023." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1314343/museums-highest-social-media-followers-worldwide/
The Art Newspaper, Museums with the highest social media followers worldwide as of March 2023 Statista, https://www.statista.com/statistics/1314343/museums-highest-social-media-followers-worldwide/ (last visited December 21, 2024)
Museums with the highest social media followers worldwide as of March 2023 [Graph], The Art Newspaper, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1314343/museums-highest-social-media-followers-worldwide/