Global: smartwatches penetration rate 2020-2029

The global penetration rate in the 'Smartwatches' segment of the digital health market was forecast to continuously increase between 2024 and 2029 by in total 3.3 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 9.19 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Smartwatches' segment of the digital health market was continuously increasing over the past years.

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Penetration rate of the smartwatches market worldwide from 2020 to 2029

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Smartwatches are wearable devices equipped with advanced functionalities beyond timekeeping. They integrate various sensors and technologies to provide features such as fitness tracking, notifications, app integration, and communication capabilities. Smartwatches often sync with smartphones, allowing users to extend their phone's functionality to their wrist.

Additional Information:

Smartwatches are designed to offer a wide range of features and functionalities to enhance the user's daily life. They can track physical activity such as step count, distance walked, heart rate, and even sleep patterns, providing valuable insight into the wearer's overall health and fitness. The Smartwatches market has grown significantly in recent years, with various manufacturers offering a wide range of models to cater to different user needs and preferences. Some of the well-known smartwatch brands include Apple Watch, Samsung Galaxy Watch, Garmin, and Fitbit Versa.

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