According to a 2021 survey, an average of 83 percent of U.S. shoppers have used an online coupon before. Among the different age groups surveyed, digital buyers from ages 45 to 60 had the highest usage rate, with 89 percent.
Share of consumers who have ever used online coupons in the United States in 2021, by age group
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Share of respondents
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CouponFollow. (August 18, 2021). Share of consumers who have ever used online coupons in the United States in 2021, by age group [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. "Share of consumers who have ever used online coupons in the United States in 2021, by age group." Chart. August 18, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. (2021). Share of consumers who have ever used online coupons in the United States in 2021, by age group. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow. "Share of Consumers Who Have Ever Used Online Coupons in The United States in 2021, by Age Group." Statista, Statista Inc., 18 Aug 2021, https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/
CouponFollow, Share of consumers who have ever used online coupons in the United States in 2021, by age group Statista, https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/ (last visited July 23, 2024)
Share of consumers who have ever used online coupons in the United States in 2021, by age group [Graph], CouponFollow, August 18, 2021. [Online]. Available: https://www.statista.com/statistics/1314309/us-digital-online-coupon-usage-age/