E-commerce sales share of diamond jewelry among leading retailers China 2013-2021

Published by
Yihan Ma,
Dec 20, 2024
Over the past few years, online sales of diamond jewelry have grown steadily in China, along with the rapid development of e-commerce. In 2020, online channels contributed to approximately 16 percent of China's diamond jewelry sales, based on figures provided by the leading retailers.

Share of online diamond jewelry sales in total diamond jewelry sales by leading retailers in China from 2013 to 2020 with an estimate for 2021

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Release date

February 2022

Region

China

Survey time period

2013 to 2020

Supplementary notes

* Estimated based oon nine months of 2021.

Leading retailers include Tiffany & Co., Signet, Blue Nile, Richemont (US), Chow Tai Fook, Luk Fook, Chow Sang Sang, and Richemont (China).

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