Canada: e-commerce retail sales by segment

In 2023, the fashion segment in the e-commerce market in Canada generated the highest percentage of sales at 21.4 percent. According to estimates of the Statista Digital Market Outlook, the sales percentage in the fashion segment is expected to decrease in the coming years, reaching about 20 percent by 2028.

Distribution of e-commerce retail sales in Canada from 2017 to 2028, by segment

Characteristic	Fashion	Electronics	DIY & Hardware	Furniture	Food
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Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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