According to a survey of users in the United States carried out in March 2024, feeling updated and informed, as well as feeling part of an event were the leading reasons among audiences of live streaming content to engage with this type of online video content. Approximately 52 percent of users aged between 35 and 54 years reported watching livestreamed content because it made them feel updated and informed. Feeling more connected to friends, an organization, or a brand, was also an important reason for users aged between 18 and 54 to watch live streaming content.
Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group
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Vorhaus Advisors. (May 15, 2024). Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. "Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group." Chart. May 15, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. (2024). Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors. "Leading Reasons to Watch Live Streaming Video Content for Users in The United States as of March 2024, by Age Group." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
Vorhaus Advisors, Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group Statista, https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/ (last visited December 30, 2024)
Leading reasons to watch live streaming video content for users in the United States as of March 2024, by age group [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1314250/us-reason-to-watch-live-streaming-by-age/
