Perceived impacts of second-hand luxury on brand positioning and image China 2021
In a survey conducted in China in 2021, about 44 percent of respondents said secondhand luxury had no impact on brand positioning or image. Compared to the survey results of the U.S., France, the UK, and Germany, Chinese consumers were slightly more likely to say that secondhand luxury negatively impacts the original band positioning and image, with 17 percent of respondents indicating that.
