In a survey conducted in China in 2021, about 44 percent of respondents said secondhand luxury had no impact on brand positioning or image. Compared to the survey results of the U.S., France, the UK, and Germany, Chinese consumers were slightly more likely to say that secondhand luxury negatively impacts the original band positioning and image, with 17 percent of respondents indicating that.
Chinese consumers' opinion on the impacts of second-hand luxury on brand positioning and image of luxury retailers as of June 2021
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The Business of Fashion. (April 21, 2022). Chinese consumers' opinion on the impacts of second-hand luxury on brand positioning and image of luxury retailers as of June 2021 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1314241/china-impacts-of-secondhand-luxury-on-brand-image/
The Business of Fashion. "Chinese consumers' opinion on the impacts of second-hand luxury on brand positioning and image of luxury retailers as of June 2021." Chart. April 21, 2022. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1314241/china-impacts-of-secondhand-luxury-on-brand-image/
The Business of Fashion. (2022). Chinese consumers' opinion on the impacts of second-hand luxury on brand positioning and image of luxury retailers as of June 2021. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1314241/china-impacts-of-secondhand-luxury-on-brand-image/
The Business of Fashion. "Chinese Consumers' Opinion on The Impacts of Second-hand Luxury on Brand Positioning and Image of Luxury Retailers as of June 2021." Statista, Statista Inc., 21 Apr 2022, https://www.statista.com/statistics/1314241/china-impacts-of-secondhand-luxury-on-brand-image/
The Business of Fashion, Chinese consumers' opinion on the impacts of second-hand luxury on brand positioning and image of luxury retailers as of June 2021 Statista, https://www.statista.com/statistics/1314241/china-impacts-of-secondhand-luxury-on-brand-image/ (last visited January 07, 2025)
Chinese consumers' opinion on the impacts of second-hand luxury on brand positioning and image of luxury retailers as of June 2021 [Graph], The Business of Fashion, April 21, 2022. [Online]. Available: https://www.statista.com/statistics/1314241/china-impacts-of-secondhand-luxury-on-brand-image/
