Coupon search frequency before buying online in the U.S. 2021

A 2021 survey revealed that nine percent of U.S. Americans always looked for coupons before making a purchase online. Most respondents reported at least sometimes trying to find coupons before completing their online orders, while only eight percent said they never did so.

Less paper, more savings

The digital preference for coupons is becoming more and more prevalent among consumers. As of 2021, it was found that most U.S. American consumers, regardless of age, have used a digital coupon at least once before, and on top of that, nearly only one in ten U.S. online shoppers reportedly never use coupon aggregators while shopping online.

Digital coupon usage

Nearly half of U.S. consumers discovered their coupons through brand emails in 2021. Although, receiving a coupon via email does not necessarily mean it will be used. When asked what reason would cause them to consistently redeem digital coupons, about one-third of surveyed U.S. shoppers showed interest in sweepstake entries. However, regardless of incentives for more consistent redemptions, over half of shoppers still reported that they were very likely to activate their digital coupons—while only 3.4 percent reported that they were not likely to do so.