Awareness of online fashion resale platforms among Chinese 2021

Published by
Xin Ou,
Jun 26, 2024
According to a survey conducted in China in June 2021, Idle Fish, also known as Xianyu, was the most-known second-hand fashion re-commerce platform, with 90 percent of respondents stating that. Other major fashion resale platforms include Plum, Ponhu Luxury, Nice, and Feiyu.

Share of respondents who are aware of online second-hand fashion platforms in China as of June 2021, by platform

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Release date

April 2022

Region

China

Survey time period

June 2021

Number of respondents

1,088 respondents

Special properties

balanced to be representative of the online population in Tier 1-3 cities

Method of interview

Omnibus survey

Supplementary notes

According to the source, responses of “Don’t know, None of the Above and Other” have been excluded from the graph.

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