Assessment of femtech app data sharing policies 2021

As of 2021, it was found that 87 percent of the most popular femtech apps available on the Google and Apple stores shared the app users' data with third parties. Furthermore, just over half of the apps assessed allowed the user to change the sharing settings in the app.

Assessment of the data sharing policies of the most popular femtech apps available on the Google and Apple app stores as of 2021

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Release date

May 2022

More information

Region

Worldwide

Survey time period

January 2021

Number of respondents

23 respondents

Special properties

Women’s mHealth apps

Supplementary notes

Numbers may not always sum to 100 due to rounding constraints. The source mentions the following: The study reviewed the 23 most popular women’s mHealth apps on the market by focusing on publicly available apps on the App Store and Google Play.

To be included in the study the apps had to match the following criteria:
Be available in English language; The app had to be functional in the search period (January to March 2021); and the the app must provide a service related to women's health.
The selected assessment criteria were developed in compliance with the European Union (EU) GDPR.
mHealth apps enable the widespread collection of a wealth of health-related information. Assuming that data privacy and data protection are fundamental human rights, including the right to understand and control which personal data are collected, who collects them, and how and by whom they are used, it is imperative to understand what privacy rights are recognized in practice and how they are enforced.

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