Most appealing metaverse elements according to U.S. adults 2022

Most appealing elements of the metaverse according to adults in the United States as of October 2022, by age group

Being able to..18-3435-5455+GenPop
Being in a virtual world 52% 46% 32% 41%
Visit and chat with people incl. seeing them 38% 40% 33% 36%
Being kind and helpful to other people 20% 25% 51% 35%
Watch concerts or other entertainment content 31% 30% 41% 35%
Share experiences with people I know 20% 27% 48% 35%
Play games in the metaverse 42% 32% 16% 27%
Be someone else, or create a new identity in the metaverse 28% 21% 12% 19%
Participate in collaboration with other people 9% 14% 20% 15%
Share experiences with people I don't know 12% 15% 15% 14%
Take my real personality or an alternative personality from one part of the metaverse to another 24% 16% 7% 14%
Participate in challenges with other people 12% 15% 11% 13%
Participate in competitions with other people 8% 11% 10% 10%
Being mean and rude to other people 4% 7% 5% 6%
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Source

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Vorhaus Advisors

Release date

November 2022

Region

United States

Survey time period

October 13 to 20, 2022

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

3 responses permitted

Method of interview

Online survey

Supplementary notes

Original question: "Here are some elements that might be in the Metaverse. Which 3 of these are most appealing to you?" (N=2,000; 3 responses permitted)

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