In 2023, digital out-of-home (DOOH) accounted for 36 percent of outdoor advertising spending in Ireland, the same share recorded a year earlier. According to the same study, retail outlets, beers and ciders, and food were Ireland's top OHH ad categories in 2023.
Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type
Characteristic
Digital
Classic
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PML Group. (January 17, 2024). Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/
PML Group. "Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type." Chart. January 17, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/
PML Group. (2024). Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/
PML Group. "Distribution of Out-of-home (Ooh) Advertising Spending in Ireland from 2021 to 2023, by Type." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/
PML Group, Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type Statista, https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/ (last visited August 25, 2024)
Distribution of out-of-home (OOH) advertising spending in Ireland from 2021 to 2023, by type [Graph], PML Group, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1313878/digital-share-oooh-ad-spend-ireland/